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	<title>The CIO Assistant&#039;s Blog &#187; Coca-Cola</title>
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	<description>Helping IT Leaders Optimize, Align and Grow</description>
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		<title>Business-IT Alignment, An Enlightened Tale</title>
		<link>http://tao-of-living.com/2009/07/business-it-alignment-an-enlightened-tale/</link>
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		<pubDate>Wed, 15 Jul 2009 12:00:02 +0000</pubDate>
		<dc:creator>Long Huynh</dc:creator>
				<category><![CDATA[CIO]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[IT]]></category>
		<category><![CDATA[product development]]></category>
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		<description><![CDATA[This summer, Coca-Cola launches a new product. No, it&#8217;s not another new Coke to compete or cannibalize the Coke &#8220;Classic&#8221;. It&#8217;s a Coke vending machine. It&#8217;s called the Freestyle.
So what&#8217;s exciting about that? According to Coca-Cola press release it&#8217;s the &#8220;next generation fountain beverage dispenser&#8220;. What is remarkable is that it represents a rare breakthrough [...]]]></description>
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